An opportunity to design for a Canadian Icon. There are few feelings that warm my heart more than seeing past design work in the wild — none more than the work I contributed to for The Terry Fox Foundation.

The Terry Fox Foundation Bilingual Logo Redesign

An incredibly passionate and dedicated team, they were looking to continue to spread their namesake’s original message, and their incredible accomplishments as a foundation across the country. Our team was able to work with incredible assets from Terry Fox’s world-changing Marathon of Hope, and help position the Foundation for years of continued relevancy. The subject matter made it easy — we leaned into Terry Fox’s background, drawing the colour palette from the clothes he wore, choosing a font as Canadian as he was, and keeping the message simple. We think that’s how he would have wanted it.

Logo design, art direction, and details from the part-brand-guidelines-part-inspiration-manual.

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Client: Terry Fox Foundation

Produced at Grip Limited