I'm a Toronto-based graphic designer with a deep focus on building brands that resonate. With a background in communication design and two decades of experience across industries—from hospitality and automotive to CPG and the arts—I bring strategy and storytelling to every point and pixel.
My work has helped launch products, refresh legacy brands, and elevate customer experiences. I’ve collaborated with clients like Caesars Entertainment, Honda Canada, and the Vancouver Art Gallery, and I’ve been recognized by Applied Arts and the ADCC for creative excellence.
Whether I’m leading a brand identity overhaul, refining a packaging system, or crafting thoughtful typography, I’m always chasing clarity, consistency, and meaning.
Outside the studio, I’m into sunny patios, questionable movies (Batman & Robin is better than you remember), and custom lettering projects. I love working with teams who value curiosity, craft, and good design thinking.
services
Creative Direction
Project Management
Logo Design + Brand Building
Art Direction
Illustration
Hand-Lettering / Typography
Packaging Design
Brand Strategy
Brand Voice Creation
Brand Guidelines
Packaging Design
Print Production