How can a logo (and for that matter, a brand), convey the detail-obsessed nature of a millwork company? This exceedingly precise logo and brand system grew from such a question. We wanted to ensure potential clients of Ramm understood that they’re a company who sweats the details, so we took what could be an afterthought of a simple wordmark and created something worthy of an exacting second-look. To drive the concept home, we continued the theme of exacting measurements and attention to detail throughout the brand materials — juxtaposing the clean, mechanical lines with rugged imagery more traditionally associated with the construction industry. The result is a clean, consistent brand look that demonstrates detail and quality at every opportunity.

Screen Shot 2022-01-07 at 1.30.31 PM.png

Screen Shot 2022-01-07 at 1.30.48 PM.png

Screen Shot 2022-01-07 at 1.31.19 PM.png

Screen Shot 2022-01-07 at 1.31.45 PM.png

Screen Shot 2022-01-07 at 1.31.54 PM.png

Logo & Brand Design for Ramm Designs Custom Millwork. Excerpt from pitch deck shows how the logo grid extended into brand collateral materials.

—

Client: Ramm Designs

Produced with Jackman Reinvents & Catapult Capital Partners