Being profitable in the restaurant industry is notoriously difficult. While there are many softwares designed to help make the task easier for restaurateurs, only one was designed with simplicity at its forefront. Meet Navi, the cost control software designed for restaurants and the people that run them. Every element of the Navi brand is designed to reinforce its simplicity and intuitive interface. We designed the logo to be welcoming, friendly, and human — and carried that spirit through to the product website. A mixture of illustration and photography was used to give useful insights into the software interface, while also creating a distinct look to set Navi apart from its competitors.

Logo, Brand & Website Design for Navi Cost Control. Services included creative oversight on the development of the SaaS cloud-based platform.

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Client: Navi Cost Control

Produced at The Fifteen Group