Avling is a true east-end Toronto gem. A brewery deeply connected to its natural environment, with a rooftop farm and a philosophy rooted in sustainability. When they made the move to tall cans, we saw an opportunity to evolve the packaging and better reflect that connection.

Our team led a full brand and packaging redesign, introducing a more organic, storytelling-driven system that celebrates the local ecosystem. We highlighted wildlife familiar to Ontarians — raccoons, coyotes, owls, even the humble garden snake — creatures that, like Avling itself, are part of the city’s living landscape.